The Cru Bourgeois Today


CREATION AND HISTORY OF THE UNION


On 21 May 1962, a union of the Crus Bourgeois was created in Pauillac, entitled the "Syndicat des Crus Bourgeois Supérieurs et Bourgeois du Haut-Médoc". It was managed by a board of directors with four founding members :
  • Jean Nony
  • Jean Miailhe
  • Philippe Gasqueton
  • Max Cuvelier
In October of the same year, the Union decided to extend its representation to the Médoc appellation and so became the "Syndicat des Crus Bourgeois Supérieurs et Bourgeois du Haut-Médoc et Crus Bourgeois du Médoc".
In 1982, the union ruled on another change of name in order to emphasize the importance of the "Crus Bourgeois" description and became the "Syndicat des Crus Bourgeois du Médoc".
On 29 April 2004, the union officially changed its name to become the "Alliance des Crus Bourgeois du Médoc" ; it brought together all of the Crus Bourgeois du Médoc that were classified in 2003.

OBJECTIVES AND ROLES


The union’s objective, ever since it was created in 1962, has been to study, defend and promote the interests of the owners and producers of the Crus Bourgeois du Médoc.
It organized an internal classification on two occasions in 1966 and 1978, to promote a dynamic, competitive spirit within the Crus Bourgeois. The Crus Bourgeois du Médoc strive constantly to improve the quality of their wines and to achieve better visibility in all markets, through publicity and promotion.
Numerous events and professional tastings are organized every year, presenting nearly 250 châteaus from the Médoc’s eight prestigious appellations (Médoc, Haut-Médoc, Listrac-Médoc, Moulis, Margaux, Saint-Julien, Pauillac, and Saint-Estèphe) and promoting the diversity of this family of wines among professionals and journalists.
The Union has developed a strong, upmarket identity, through a range of communication initiatives and embracing the latest technological trends. Very aware of the "nomadism" of Crus Bourgeois consumers and the globalization of distribution markets, the Union has set up a system that, combined with new communication tools, enables the wines to be protected from counterfeiting, while at the same time keeping consumers informed.
Finally, the Union ensures representation of the Crus Bourgeois du Médoc within the wine industry’s various bodies.


THE UNION’S REPRESENTATIVE NATURES


Since 2002, the Alliance des Crus Bourgeois du Médoc has had an annual average of 264 members. The Alliance thus brings together approximately a quarter of the properties in the Médoc (registered with the Fédération des Grands Vins de Bordeaux and corresponding to about 5,500 hectares of vines), and one third of the Médoc’s wine-producing area. 
Grouped together in this way in a Union, the Crus Bourgeois du Médoc represent an interesting product range for professionals (brokers, merchants, importers, retailers and distributors). Every year the Crus Bourgeois du Médoc offer buyers and final consumers a wide range of wines at a consistent price, of which the quality is guaranteed.
Depending on the vintage, the Crus Bourgeois du Médoc account for between 25 and 32 million bottles on the market. 


STRUCTURE


Union Activity

Office : 7 administrators appointed from the board of directors
Board of directors : 24 administrators appointed from members at General Meetings
Work committees :
  • A technical committee
  • A promotions committee
  • A Recognition committee
President : Frédéric de Luze, owner of Château Paveil de Luze
Vice-Presidents : Olivier Cuvelier, owner of Château le Crock and François Nony, owner of Château Caronne Ste Gemme


Assisted by a dynamic team :
Director : Frédérique Dutheillet de Lamothe
Management assistant : Nathalie Arrigoni
"Crus Bourgeois" Recognition Coordinator : Gaël Collin
Communications Officer : Jennifer Mathieu
Communications Assistant : Jérémy Broutin


CONTACT INFORMATION


Alliance des Crus Bourgeois du Médoc – 12 rue d’Enghien 33000 Bordeaux
Tel. +33 (0)5 56 79 04 11 – Fax. +33 (0)5 56 79 32 73
Email : alliance@crus-bourgeois.com




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